Ken Segall. · Rating details · 3, ratings · reviews. To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn’t just a design. Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped. Insanely Simple by Ken Segall – review. The secret of Steve Jobs’s success – revealed by the man who put the “i” into Apple’s products.

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Write a customer review. Aug 01, Christina Furtado rated it it was ok Shelves: Segall’s admiration for Jobs created a narrative-style book, full of stories that allowed the reader to see how Job’s worked and what in turn worked for sevall company. What other items do customers buy after viewing this item?

Libro recomendado para todo Apple Fan Boy, y personas que les gusta la marca de la manzana. Showing of reviews. Keeping project teams in constant motion focuses creative thinking on well-defined goals and minimizes distractions. It makes more money than most other computer companies combined, despite not having the largest market share. While it held isanely surprises for me, an admitted Applrophobe, to read it in black and white. But nisanely avoids being didactic, providing an entertaining perspective on how Apple typically gets it right, citing Jobs’s insistence on straight talking, foolproof designs and memorable slogans, and his aversion to overstaffed meetings and big-company culture.

Jan 07, Alexander Hutchison rated it really liked it. It was also a weapon. I made sure I sat outside the line o Interesting and easy-to-read take on Steve Jobs and Apple from a marketer’s perspective.


Witty in the sense that you’re striving for simplification rather than complexity, thus achieving quality results in just a short amount of time. Read more Read less. Using a simple, powerful image to symbolize the benefit of a product or idea creates a deeper impression in the minds sdgall customers. A new book from Yukari Kane examines the Jobs’ legacy and the options It is Steve Jobs’ obsession to Simplicity, which shaped Apple’s enterprise culture from meetings to decision making onsanely product design, that leads to the transformational seall of Steve Jobs’ Apple.

Insanely Simple is his insider’s view of Jobs’ world. This biography, based on multiple interviews over a year period, paints a well-rounded picture of Apple’s ‘visionary leader’. You have to pick carefully. Reading Insanely Simpleyou’ll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. Threads collapsed expanded unthreaded.

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Insanely Simple: Book review

Read reviews that mention steve jobs insanely simple ken segall university of sdgall apples success great read simple stick must read small groups highly recommend smart people easy read recommended reading entrepreneurship course required reading walter isaacson entrepreneurship students obsession that drives even though baltimore student.

Insanely repetitive and monotonic. The concept Segall wants to sell you: Overall glad I read it, but should have been half th It took me a while to read this book. I fully agree with the comparisons of Apple to other companies, based At the very beginning of the book I was quite intrigued but after the first three chapters, or so, I got bored and I stayed nisanely until the very end.


Insanely Simple: The Obsession That Drives Apple’s Success

Almost seems like an eulogy to Steve Jobs! Apple Audible downpour eMusic audiobooks. Alexa Actionable Analytics for the Web. Random House Audio Audible. Inspired by Your Browsing History. That doesn’t make Jobs a bad guy. Jul 21, Jmswtsn rated it it was ok. By eschewing focus groups and keeping it simple, Apple has prospered beyond all realistic expectations.

May 18, Alex rated it liked it. Stay in Touch Sign up.

Insanely Simple by Ken Segall – review | Books | The Guardian

Book 24 Insanely Simple. Other companies simply buy the cheapest brown pulp boxes they can. Excelente libro, uno de mis favoritos. Unfortunately the Apple genre is full of them. Amazon Inspire Digital Educational Resources. I am a University of Baltimore student, enrolled in an entrepreneurship course and this was one of my recommended reading.

Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. Why Some Companies Make the Leap No trivia or quizzes yet. Want to Read Currently Reading Read. If that doesn’t sound like much for a book, you’d be right. You can download Apple Books from the App Store.